Sales Training vs Product Training
Tony Lannom, Regional Manager at Axiom Sales Force Development, has over twenty-five years of sales and sales management experience in a broad range of industries including software, electronics, and...
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Berry and Frontier Continue Local Search Partnership to Reach Rural Communities
Earlier this month, The Berry Company and Frontier Communications announced their continued partnership to produce FrontierPages through 2014. According to the press release, the partnership will...
View ArticlePinDot Media: Yellow Pages Remains Competitive
Check out this video from PinDot Media, a marketing agency, on print Yellow Pages’ continued competitiveness as a local advertising tool. PinDot stresses the importance of a holistic, multi-platform...
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Live Blogging from the 2012 CRRA Conference Next Week
Last month, we shared news that Yellowbook and the Local Search Association had signed up as bronze sponsors of the 2012 California Resource Recovery Association (CRRA) conference. This will represent...
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Report: Global Mobile YP Market to Reach Nearly $30 Billion by 2018
Market research firm, Global Industry Analysts (GIA), recently announced the findings of a new report analyzing the worldwide market for mobile Yellow Pages. The report, which profiles 37 local search...
View ArticlePrint Yellow Pages Remain Strong Advertising Choice for Attorneys
Recently, a legal marketing firm issued a press release on the changing ways that people find lawyers. The release, citing an American Bar Association (ABA) public opinion poll, stated that the use of...
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LSA’s Neg Norton to Participate in Product Stewardship Institute Webinar
The Product Stewardship Institute (PSI) will host an expert panel webinar tomorrow, Tuesday, November 27 at 1 p.m. ET, about the intersection between government and industry in attaining high...
View ArticleHuffPost: ‘The solution might be as simple as remember to check the phone book’
In a column on the Huffington Post, reporter Gillian Frew makes a strong argument for the ongoing value of print media, specifically phone books, in today’s increasingly digital world. Recently, Frew...
View ArticleNinth Circuit Denies City of Seattle’s Latest Motion, Finalizing Free Speech...
Last week, the U.S. Ninth Circuit Court of Appeals once again ruled in favor of First Amendment protection in our case against the City of Seattle over its discriminatory phone book law. In a ruling...
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PagesJaunes Groupe President and CEO Jean-Pierre Remy to Delivery Keynote at...
We are really fortunate to have secured a phenomenal keynote speaker for our 2013 annual conference, “Search Starts Here”: Jean-Pierre Remy, President and Chief Executive Officer of PagesJaunes....
View ArticleLSA Reaches Settlement with City of Seattle Over Phone Book Ordinance
I’m pleased to share that we recently reached an agreement with the City of Seattle to end litigation resulting from its discriminatory phone book ordinance. As we shared last October, the U.S. Ninth...
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LSA Talks Sustainability and Consumer Choice During KAB Webinar
In March, I had the privilege of presenting during a webinar titled “Recycling Niche Materials,” hosted by Keep America Beautiful (KAB). I presented alongside representatives from the plastic film...
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LSA, hibu at the Washington State Recycling Association Conference
Matt Krug from hibu and I are attending the Washington State Recycling Association (WSRA) conference in Stevenson, WA to promote the industry and highlight the environmental and sustainability...
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Keep America Beautiful Encourages Use of www.YellowPagesOptOut.com
As we head into summer, our friends at Keep America Beautiful are encouraging supporters across the country to de-cluttering for summer by following a few tips. One of the tips offered is for those...
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LSA, hibu at the Association of Oregon Recyclers Conference
Matt Krug from hibu and I are at the Association of Oregon Recyclers conference to promote the industry and highlight the environmental and sustainability initiatives of our LSA members. Earlier this...
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Dex Media, hibu & LSA at the League of Minnesota Cities Conference
We had a fantastic day yesterday in St. Paul at the League of Minnesota Cities (LMC) conference. Heather Mungle from Dex Media, Matt Krug from hibu and I were able to talk about consumer choice and...
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Dex Media, hibu & LSA in Washington State
Sarah Wilson from Dex Media, Matt Krug from hibu and I are spending the entire day exhibiting at the Association of Washington Cities (AWC) conference in the Tri-Cities, more formally known as the...
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As Local Search Goes Mobile, Search Engines, Yellow Pages, and Store...
Today, we are releasing results from our annual “Local Media Tracking Study,” which provides key insights into the reach of various local media sources. In this first of two blog posts, I discuss...
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Local Businesses Benefit from Including Yellow Pages in Local Strategy
As I indicated in my previous post, today we are releasing the 2012 results from our annual “Local Media Tracking Study,” conducted by Burke, Inc., which provides key insights into the reach of various...
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20-Somethings to Reveal How They Use Social, Mobile in Everday Life at SoMoConf
Gordon Borrell, CEO of Borrell Associates, returns to blog on the Local Search Insider. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently...
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